How Sercab Idea Came to Life

In the heart of the watchmaking world, a remarkable journey began – one that would evolve into the embodiment of precision, innovation, and unparalleled craftsmanship. The inception of Sercab, a trailblazing company renowned for its exquisite sertissage services, can be traced back to the visionary mind of its founder, Ramon Iso.

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Ramon's aspiration to establish a company that redefined sertissage services took shape as he laid the cornerstone of the Sercab factory. This facility would go on to redefine the concept of sertissage for high-end brands, achieving what had seemed unattainable for many watch manufacturers. His mission was clear: to establish an entity that not only provided the pinnacle of sertissage but also propelled the boundaries of production advancement. And so, the seeds of Sercab were sown.

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Today, the essence of Sercab is its ceaseless pursuit of innovation and its unrelenting commitment to enhancing its services. The team at Sercab perpetually seeks novel avenues for development, dedicated to surpassing clients' expectations by delivering unprecedented quality and cutting-edge features.

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The journey from ideation to implementation has been nothing short of remarkable. Sercab's alliance with globally recognized luxury brands stands as a testament to its enduring dedication and exceptional prowess. But behind this success story lies the driving force: Ramon Iso, the CEO of Sercab, a luminary in watch manufacturing and sertissage.

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The annals of Sercab's history trace back to the foundation of Proserto in Geneva during the 1990s. The metamorphosis continued with the birth of the ChΓͺne-Bourg entity, specializing in traditional and mechanical stone-setting, followed by Val'Heure, dedicated to crafting cases, bracelets, and dials. Today, these entities coalesce into a formidable conglomerate under Ramon Iso's leadership. With over a quarter-century of experience in watchmaking, Ramon Iso envisioned Sercab as a haven of innovation within the industry.

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About Sercab team

Sercab's journey has been adorned with a commitment to human values and fostering fruitful client relationships. This dedication was underscored when the company secured the Responsible Jewellery Council (RJC) certificate. The relentless pursuit of excellence and the tireless dedication of the Sercab team bore fruit in the form of this prestigious certification. The company's leadership humbly acknowledges that this achievement is a testament to the unwavering commitment of its workforce, whose collective ambition was to offer unrivaled services.

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In the realm of watchmaking, Sercab's trajectory has harmoniously intertwined with icons like Tiffany and Cartier, etching its presence on a global scale. Yet, even as Sercab revels in its accomplishments, the focus remains fixed on the future.

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Sercab: focus on the future

At the helm is Ramon Iso, steering Sercab toward an era of innovation in watch production. The company's dedicated team is ceaselessly exploring novel technologies that refine their art, ensuring that every component created is a masterpiece in its own right. Cutting-edge tools, including 3D printers, CAD software, and state-of-the-art equipment, have become integral to Sercab's creative process. This seamless fusion of technology and craftsmanship defines the essence of their work.

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Sercab's doors are always open to passionate and dedicated individuals. A penchant for responsibility, a commitment to a wholesome lifestyle, and a fervent dedication to contributing to a productive workflow are qualities highly valued by the company. It's this fusion of talent and ethos that generates the ideal environment for creative collaboration.

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In conclusion, Sercab's narrative is one of transformation – from a visionary idea to a reality that has etched its mark on the world of luxury watchmaking. Ramon Iso's unwavering commitment, coupled with the collective dedication of the Sercab team, has propelled the company to unparalleled heights. As it stands shoulder to shoulder with global giants, Sercab's journey is a testament to the remarkable synergy of innovation, artistry, and unyielding determination.

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